Hello Social is a new Toronto-based startup launching today, with the aim of improving the amount of useful data captured from online social media marketing campaigns. The startup, co-founded by design professional Dominik Dryja and technical lead Barek Nowotarski, provides tools for companies looking to run campaigns like contests on platforms like Facebook, or via their own web properties, and provides intelligent metrics around those contests to help identify trends and opportunities to drive greater engagement and higher conversion rates.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/im07b3oFwhQ/
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